About Us

About Us

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Steve Jobs

This is my life. Everything that happened in my personal and career life makes more sense in the perspective of reflection. Many times in the midst of crises, triumph, joy and heartbreak, whatever is happening does not make sense or provide depth of meaning at the time. And then in one crazy moment, days, weeks, months, years later there is the insight and you see the lesson, you see the journey.

Eighteen years ago I ventured on an entrepreneurial journey, not with the popular purpose of wealth, but rather to start a journey which would bring happiness and fulfilment. The call was irresistible and the thresholds that needed crossing were brutal. The result so far is that I grew from strength to strength, learning from setbacks and failure, and sometimes having to take two steps back in order forge ahead by the one that supported my reason for being. 

But what a journey it has been! And will be! 

And it is mine.

Francois Coetzee has spent three decades exploring, understanding and solving unique corporate and personal challenges through innovative solutions using coaching techniques, creative thinking, creative problem solving and technology applications.

He is a trainer of NLP and HNLP, Master Practitioner of NLP, Master Practitioner of Ericksonian Hypnotherapy, NLP/HNLP Coach, ICF accredited coach, NBI Wholebrain Practitioner, and an accredited and affiliated trainer of Success Factor Modelling (Dilts Strategy Group).

He currently provides coaching, training and consulting services in the fields of business start-up, disruptive business innovation and human potential activation.

Francois Coetzee


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